Aeropostale Stumbles Again; To Ramp Up Store Closures

An increasing number of buyers are preferring the online channel, where the company's presence is small, and many of those who are actually going out for apparel shopping do not find Aeropostale's basic merchandise appealing. To compensate for low store traffic and too keep its inventory running, the retailer has been offering heavy discounts that have crushed its comparable store sales and margin metrics.